We partner with an eclectic mix of music artists, presenting their craft in venues worldwide – from intimate settings to grand concert arenas. Our passion lies in discovering talent, and we collaborate deeply with artists, their agents, managers, and record labels, driving forward their careers with unwavering dedication.
Founded by British entrepreneur Meghdad Mostafaei on 1 April 2011, High Performance Events (often referred to as “HP Events” or “HPE”) began as an agency that specialized in booking international artists and orchestrating regional & global events. With our registration (#07587807) in England & Wales, our roots are firmly planted in London, giving us substantial ties in the UK and European market.
Yet, our reach extends far beyond the UK. We have a robust portfolio of transnational partnerships, continually adding intl’ live performers to our roster and venturing into markets including Europe, North America, Australia, the Middle East and North Africa. Our track record of organising and booking numerous successful tours, many of which were sold out across the UK, Europe, and beyond, has solidified our reputation as a leading booking agency in the region.
Today, HP Events is at the forefront of orchestrating some of the most sought-after events worldwide. From live concerts, festivals, and theatrical performances to corporate showcases, conferences, and fashion extravaganzas, we are the heartbeat behind the scene. Our unwavering dedication is manifested through a team of professionals who constantly strive to meet the intricate demands of the artists, creatives, and promoters we work with.
Our commitment isn’t just limited to organizing events; it’s about fostering careers, nurturing long-term relationships, and ensuring international exposure for our artists and clients. With over a decade of experience in the entertainment sector, we’re seasoned in guiding artists with creative insights, adeptly managing logistical demands, and leveraging an expansive network of invaluable associations. Proudly, we’ve bridged millions of fans to countless memorable events worldwide.
Partnering with artists, promoters, festivals, venues, and corporations, we consistently deliver unparalleled event services.
As a premier full-service artist management and music marketing firm, we manage an exceptional international portfolio spanning genres from pop and electronic to rock and fusion. Our dedication lies in discovering talent and joining hands with clients, aiming to maximize both business and creative prospects for artists at every stage of their career.
At HP Events, we pledge to equip talents with all essential tools and amenities, ensuring the production of top-tier content.
Boasting over a decade of industry-specific expertise, HP Events stands ready to guide your event from its nascent concept to a grand finale. Our unwavering support accompanies clients at every phase, bolstered by a seasoned network that spans the globe.
Our deep-rooted industry insights and connections empower us to curate exceptional events, be they regional, global, in-person, virtual, or a hybrid mix. No matter the magnitude or format, we pledge an engaging and enveloping event experience.
Marketing & PR
Through our established connections and extensive experience in marketing within the media and entertainment industry, including the utilisation of BTL campaigns coupled with social media marketing, and other advertising and promotional channels, we support artists with marketing tactics and strategies expanding their audience reach.
We arrange for interviews, public and private appearances as well as exclusive invites to notable events all over the world, effectively strategising your PR and marketing output.
Our expertise stretches across organizing, producing, and managing logistics for events, from intimate gigs to expansive national and international tours. We meticulously handle technical, hospitality, and security riders, ensuring adherence to licensing requirements and timely delivery of instruments and equipment.
Additionally, we secure necessary work permits and visas for artists, bands, and crews, while also meeting management's expectations in terms of travel and accommodations.
HP Events stands at the forefront of comprehensive event staffing, from media crew and technical logistics to security teams and ushers. Our all-encompassing service is tailor-made, designed with the expertise gained from managing large-scale, interactive, and eagerly awaited live events.
Trust in us to provide elite event crew and staff, as we serve some of the world's most renowned event companies and venues.
Navigating the complexities of the entertainment and event production landscape requires nuanced legal understanding. At HP Events, we extend expert legal advice tailored for artists, managers, and event producers. From licensing, visas, venue agreements, and PLI/ELI to PRS, sponsorship arrangements, media contracts, and handling claims or complaints, our guidance is comprehensive.
With our rich history in the industry, we're adept at addressing diverse legal challenges, ensuring a smooth production journey from inception to culmination.
At HP Events, we elevate your ticketing experience. Our premier platform streamlines ticket sales and payment processes, allowing organizers real-time access to event pages, insightful sales analytics, and more. Our cutting-edge software facilitates swift customer responses, backed by round-the-clock customer service.
On event day, organizers can effortlessly review scanned tickets and monitor unoccupied seating, ensuring complete oversight and efficiency.
At HP Events, our portfolio is a testament to a rich legacy of partnering with some of the world’s most illustrious musicians. Over recent years, we’ve been privileged to work with global sensations including Maluma, Alim Qasimov, Shajarian and a host of other renowned talents, all the way to prestigious platforms like HP Festival and the London Independent Theatre Festival.
A decade in the industry has honed our expertise, enabling us to seamlessly manage events, be they grand world tours or intimate gigs. Our involvement spans the entire event lifecycle, catering to varied showcases – from live concerts & classical soirees to festivals, live broadcasts, musicals & theatrical marvels. Our comprehensive suite of services includes event logistics, venue selection, international contractor networking, marketing & PR, ticketing, security and tailored travel & accommodation solutions. Every service we offer is meticulously aligned with your vision, budget & objectives!
Given the dynamic nature of music event management, both technologically and economically, and the ever-evolving market trends, our seasoned experience positions HP Events at the pinnacle of industry competitiveness.